oh My....it doesnt get any better than this!!! This is not just for FUN....This is SCHOOL =) Homework for MKT 630 Reading Assignment: • Read Chapter 6: Understand and be able to discuss: - The key components and goals of CRM. - The difference between Sales Force Automation and CRM. - The benefits of CRM to the firm, why and how implementation of CRM systems can be challenging, and the keys to a successful implementation. • Read Case Study 3, The San Francisco Giants, p. 382 • If you are not familiar with CRM solutions, visit the following website and browse their CRM solutions to gain a better understanding of what these solutions include for sales organizations: salesforce/crm/ (enter some basic info and watch the video and/or take a tour) • Continue work on your book report and research paper.
Posted on: Wed, 24 Sep 2014 16:44:43 +0000
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