when it comes to new, unknown technologies, data always loses out to emotion. For instance, people judge the risks of radiation from nuclear power plants to be much higher than those from medical X-rays—a conclusion that is not backed up by the data and is at odds with the advice of most risk experts—simply because nuclear power plants seem more foreign and inspire greater dread. What’s more, when we’re in a state of heightened emotion, we don’t weigh risks and benefits equally—risks take on an outsized impact and benefits begin to pale in comparison.
Posted on: Fri, 09 Aug 2013 05:41:15 +0000
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