2015 KIA K900 NAMED ‘INTERNATIONAL CAR OF THE YEAR! In conjunction with the 2014 Los Angeles Auto Show, Road & Travel Magazine (RTM) has named the 2015 Kia K900 as its International Car of the Year. The K900’s stunning design combined with luxurious amenities, impressive performance and great value propelled the Kia brand to an unprecedented third consecutive win of the prestigious ICOTY award. The ICOTY jurors honored Kia’s Cadenza premium sedan last year and the best-selling Optima midsize sedan in 2012. “Since arriving in the U.S. market 20 years ago, Kia has repeatedly defied conventional industry thinking, and the K900 is our boldest move yet, making a significant leap forward for the brand and bringing new and affluent customers into our retail showrooms,” said Michael Sprague, executive vice president of marketing & communications, KMA. “To win the prestigious ICOTY award three years running is a clear indication that our products consistently offer a world-class balance of design, amenities, luxury and value for today’s discerning car buyers.” This year marks a new format for RTM’s annual “Of the Year” award. Previously, one award for car of the year and one for truck of the year were announced. Beginning in 2014, RTM is honoring a single annual winner, adding greater significance to the K900’s victory amidst some very tough competition from Hyundai, BMW and Mazda. In addition to product attributes such as style, comfort and performance, the award also considers how well the brand connects emotionally with the consumer through its marketing efforts. The winner is chosen by the ICOTY jury, which consists of nationally renowned automotive journalists from respected publications such as Consumer Guide® Automotive, MSN Autos, New Car News Syndicate and RTM. “Three years in a row for the same brand is a first for RTM, and it says a lot about Kias growth and its continuous introductions of exceptional new vehicles,” said Courtney Caldwell,...
Posted on: Wed, 26 Nov 2014 18:30:42 +0000
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