Attempt ALL of the following tasks in your own words. Each task should be written in report format and you are expected to use good English grammar. As this is not under examination conditions you may use books and articles, but you must list your sources using the Harvard conventions. 10 marks are allocated to presentation layout and correct referencing. Submit your work through TurnitinUK before 12 midday January 4th 2013. There are penalties for late submission. The marking grid is reproduced below for your information. Task 1 The communications context(s) is considered to be the start point in any communications planning process. Using the soft drink industry, explain the impact of context on communications planning using this ‘systems’ view. (30 marks: max 1500 words) Task 2 Using relevant theory and examples please explain why the linear communications model is considered to be too simple for modern communications planning. (20 marks max 1000 words) Task 3 Evaluation and control of marketing communications plans are critical in achieving communications objectives. Using high and low involvement products, explain why this is the case. Use theory to support your answer. (20 marks max 1000 words) Task 4 A successful marketing communications campaign is dependent on understanding the target market’s media consumption habits. Do you agree or disagree with this statement? Use theory and examples to support your answer. (20 marks max 1000 words
Posted on: Sat, 08 Mar 2014 03:50:19 +0000
Trending Topics
Recently Viewed Topics
© 2015