Breaking! Rapper Shawn “Jay Z” Carter has bought an interest in the Armand de Brignac Champagne line owned by Sovereign Brands, a closely held wine and liquor company based in New York. The brand, which Jay Z has previously promoted in his music and public appearances, is known for its metallic bottles, which are made by hand at the Cattier family’s 251-year-old chateau in Chigny-les-Roses, France. They feature a pewter insignia of an ace of spades rather than a paper label. Prices start at about $250 a bottle. Armand de Brignac has been a staple in high-priced packages at nightclubs. At Hyde, a club at MGM Resorts International’s Bellagio in Las Vegas, a package that included a 30-liter bottle of the Champagne and the right to turn on the casino’s musical fountains cost $250,000. Armand de Brignac released a collector’s package last year that included every one of its nine bottle sizes from 750-milliliter to the 30-liter “Midas,” the equivalent in total of 109 standard bottles. It sold for $500,000 at MGM’s Hakkasan nightclub in Las Vegas. Jay Z once promoted Cristal Champagne in songs, though he in 2006 after the company that owns the brand made negative comments about hip-hop culture. In announcing in the transaction yesterday, Sovereign didn’t provide financial terms. Jana Fleishman, a spokeswoman for Jay-Z, said the rapper wasn’t available to comment. miss j NYce at MGM’s Hakkasan nightclub in Las Vegas.
Posted on: Thu, 06 Nov 2014 17:36:49 +0000