CAREER SCOPE AS A PHOTOGRAPHER According to a report by Price Waterhouse Coopers, the film and entertainment industry is one of the fastest growing sectors in world economy. This is generally used to describe an umbrella of creative industry production activities including film, television (drama and documentary), commercials, stills photography and multi media. This hub is pioneered by the people, the faces and the talents. To become a part of this hub, you need to market yourself and generate the exposure to begin a career in this profitable industry. Your first point of call is the casting agency. This is where we can help you. CURRENT INDUSTRY BACKGROUND Internationally major film productions can spend an average of R650 000 per day on local employment and services. Television up to R500 000 per day. Commercials alike generate up to R450 000. per day and stills R350 000 per day. Film production also creates a resource that has much export value creating opportunities abroad for local players. Each production results in jobs models, extras and acting roles. Everyone has something to contribute from hair, eyes, hands, feet, figure etc. SOUTH AFRICA AS A PLATFORM South Africa is fortunate to have engaged in this market encouraging high capital investment by providing a high standard of skilled professionals (English managed talent by experienced modeling, actor, and character agencies, post production creative services and a pro active Film Commission for local and international film makers), state of the art filming equipment and facilities (top class equipment rental companies, 25 plus stills production companies, and around 45 commercial service companies), filming locations , good communications (first world infrastructure of internet and cellphone coverage) and transport infrastructure, a well developed leisure industry close to the filming site and a hospitable political and social environment. The weather is also favourable, as the sun is shinning for 14 hours a day in the Cape in the middle of the European winter. This means that the European commercial and catalog shoots can create their summer campaigns here and have them on the shelves in time for the European summer. Taking all this to consideration, the Cape presents almost unlimited opportunities for filming. The region offers widely diverse geological and architectural locations within a short distance from Cape Town International Airport. In Cape Town, more than 1 200 local and international commercial service projects are facilitated each year as well as over 800 still campaigns (58% of foreign originated commercials facilitated by S.A. companies are filmed in Cape Town). ONE on ONE AND GROUP COURSES david lazarus 60 barnet street > gardens [email protected] 079 7772 772 THE DIFFERENCE: ALL CAMERA EQUIPMENT IS SUPPLIED FOR EACH SESSION MAX. OF 5 STUDENTS PER GROUP COURSE ON SATURDAYS ONE ON ONE WEEKDAY COURSES AVAILABLE CAREER GUIDANCE AND ADVICE COURSE OUTLINE: MODULE 1: CAMERAS AND LENSES • Introduction to the different types of SLR cameras and their uses • Small, medium and large camera formats • The SLR in depth • Different camera functions and their uses • What is the best camera to use • Introducing different types of lenses and their uses • Focal length explained • What is a normal lens • Lens Faults - Aberrations and distortion • The telephoto lens • What does MACRO mean • Different types of specialty lenses • Extension rings and their uses • Filters • How to care for your lenses and camera body • How to pick the right lens for the job MODULE 2: SHUTTER, APERTURE AND THEIR RELATIONSHIP • Shutter stop and F/stop explained • The aperture / shutter speed relationship • Depth of field explained • Sharpness • What happens to the performance of the lens at various f/ stops • Working with depth of field • View cameras and the digital sensor • How to select the correct aperture & shutter speed for the job • Why use Aperture Priority • Shutter Priority or Program Mode • How to put it all together MODULE 3: EXPOSURE AND METERING • In-camera light meters • What do light meters measure • Different methods of metering. • ISO and exposure compensation control. • What is ISO and what does it do • Metering colours • Practical exposure methods. • Same time same weather exposure • Bracketing MODULE 4: LIGHT AND COLOUR • Colour Temperature – white balance settings • Using a colour temperature metre • RGB for printing quality • Photographic filters • Useful filters for digital photography • Colour filtering for specific purposes • Shadows and Highlights • Black and white and other effects MODULE 5: LIGHTING - DAYLIGHT AND ARTIFICIAL • Lighting is everything • The sun • Colour • The quality of light • How to soften harsh light out of doors • Lighting people and other small moveable objects outdoors • Filling the shadows in full sunlight • Backlighting • Lighting objects • How to achieve the daylight look inside using flash • Bounce light • Methods for portrait lighting • Lighting men and women MODULE 6: HOW TO TAKE BETTER PHOTOS • A mental shooting checklist • What is important in the shot • What am I trying to achieve • Near enough is not good enough • Think like a lens • Making a portfolio • How to develop a style of your own MODULE 7: EQUIPMENT AND SOFTWARE • SLR, medium format and large format • What camera should I buy • Do I buy or rent • How many and which lenses do I need • Can I use my old film lenses with digital cameras • Where is the technology going • Lighting equipment • What do I really need • Which brand should I buy • Portability • Second hand gear • Computers and monitors overview • The storage solution • The computer tablet • Photoshop CS6 MODULE 8: RETOUCHING, RESOLUTION AND PRINTING • Photoshop basic overview • Resolution and required dpi Working in • Colour channels explained • File formats Raw, Tiff, Jpg and Psd evaluated and explained • Useful retouching tools • Using Adjustment settings • Levels and Curves • Less is usually more • Do your prints look like the file on screen -calibration MODULE 9: THE STUDIO • How big a studio do I need • Is daylight really necessary • What colour do I paint the studio • Poly boards and reflector and skrims an essential tool. • Can I work from home • The floor and ceiling height • List of essential stuff • Parking a must • Hiring your studio MODULE 10: HOW TO CONSTRUCT A PROFESSIONAL PORTFOLIO • Look at other photographers work • Look at the portfolios of stylists to get ideas • Talk to photo agents • Think about your presentation • Business cards and website as marketing tools MODULE 11: PHOTO AGENTS, PICTURE AGENCIES AND HOW TO GET WORK • How to find a photo agent • How photo agents work • The photographer / agent relationship • Fees and charges • Be totally prepared for your interview, you only get one chance • Photo libraries and picture agencies in a nutshell • Fees and charges • The copyright issue • How to submit images • Going it alone • Befriend the art buyer For more details go to: dlphoto.co.za
Posted on: Tue, 27 Aug 2013 08:53:02 +0000
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