Combine SEO with other marketing tactics For many years, SEO was, very nearly, a strategic marketing practice in its own right. That’s becoming less and less true for a number of reasons. Search engines are no longer the only source of organic traffic on the Web. Social networks, blogs, email, RSS subscriptions, and word-of-mouth all compete to drive substantial visits. Also, while search is very often one of the paths people use to discover and research a purchase or engagement, it’s almost never the only one. Success in SEO today necessitates appealing to the emerging signals search engines are using — content analysis, brand metrics, user and usage data, social networks, new forms of markup, etc. SEO is a powerful tactic, but one that needs to fit into a broader set of inbound marketing channels. The combination of these channels into an inbound strategy can be very powerful, as visitors from these sources tend to be high-loyalty and have a lower cost-to-acquire. Thanks and Regards, Swathi Business Development Officer SEOpals freelanceguru.org/
Posted on: Wed, 03 Jul 2013 07:47:29 +0000