Email Marketing is evolving and the trends are changing according to the technology differs. A Recent report from HubSpot and Litmus based on over 800 million sent emails highlights one of the biggest, long-term trends email marketers need to consider is the rise of mobile device usage. Your messages are no longer only being read on just desktop clients such as Outlook or in a web browser client such as Gmail. There is lot to consider when you are planning for your email marketing strategy, as it depends on variety of screen sizes, loading times & different requirements according to the client’s need. Client Usage Trends for Desktop, Webmail & Mobile 47% of all emails were opened on mobile. Desktop email (Outlook and Apple Mail) has decreased by 15% over the past year. Webmail clients such as Gmail and Outlook saw a slight decrease.
Posted on: Fri, 18 Jul 2014 09:27:07 +0000
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