Essentia MyHealth This past spring, Essentia Health commissioned Parthé Inc. to produce three marketing videos for their system wide MyHealth initiative. Each video was produced to specifically target a certain demographic- patients, staff, and physicians. Education and information on the benefits of MyHealth were the primary objectives for what was to be communicated in these videos. The wrinkle, was that they needed to be equally entertaining in order to engage the desired audience. The result of this strategy was a 1950s style PSA that mixed a classic look and feel with contemporary messaging. Like our #Facebook r-js/1uOEA6Y, #Follow on #Twitter r-js/1us3SdS to stay updated and listen to @LIPSapp @Hits56FLL @RadioFLL r-js/1imT49y when you can. We play all the Hits from the 50s and 60s, plus More Locally Performed #Music than ANY other #Radio Station. You can Request, Dedicate, Play and Vote on any song at anytime. Requesting a song and/or Voting it UP automatically causes it to play more often. Songs with the most spins make it to our #Top10 List. When a song makes it to No 1 and stays there for 7 days in a row, we change the icon on everyone’s player for that station to be that of the Music Artist or #Song Cover. LIPSapp Radio - Local Presence, Global Reach Radio! #beatles #60s #1960s #rollingstones #bobdylan #Love #LIPSapp #Radio
Posted on: Mon, 25 Aug 2014 22:37:53 +0000
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