How Digital Marketing Campaigns Did It _ Part One The top digital marketing movements all have undeniable traits that permit them to be fruitful. Let’s take a look at some of the most effective content marketing that was completed over the last year to see what sort of characteristic you will need to make your digital marketing strategy as effective as possible. STRATEGY #1: VIDEO MARKETING The most viewed video of all time unveiled last year, with over 805 million views internationally. If you know the catchy Gangnam Style sung by Korean singer, Psy , his music video was voted the most popular YouTube video ever. Question is, how did it get to that point? The said music video had several fundamentals which were actually simple but in retrospect tells us a story of what clicks in with people when it comes to Internet sharing and how combining more than a few dissimilar intrinsic worth in a video can create the perfect wave. The Gangnam style music video showcased a very hilarious, easy to pick up dance technique. This has long been a principal in pop culture throughout its history (Example: Macarena and YMCA ). But the real technique here was that the video itself was not branded, allowing a massive upload of parodies to go wide-spread as well. This just enlarged the exposure for Gangnam style to a whole new level. STRATEGY #2: HOW TO FIND YOUR TARGET AUDIENCE McDonald’s ran a promotion this past year in Canada, particularly geared for people that were quite uncertain to try their products. The movie Supersize me was just the cherry on top of what have been a long, drawn out, off-putting campaign not in favor of McDonald’s and their so-called nutritional inadequacy.
Posted on: Mon, 02 Sep 2013 14:44:38 +0000
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