I know many people discuss Twitter and Facebook signals as - TopicsExpress

I know many people discuss Twitter and Facebook signals as possibly being ranking factors. I would be really shocked if Google ever made them ranking factors because they have no ability to control the massive amounts of activity on those platforms to keep users from manipulating the search results. Unless Facebook or Twitter struck some kind of agreement with Google that gave them access to user’s information, I think things like “likes” and “shares” will have little impact on ranking. I also think people often assume social media signals impact ranking because there tends to be a correlation between businesses with active profiles and businesses who rank well on Google search. I think this is more because businesses who focus on digital efforts most often include both social media and SEO and not because one causes or influences the other. Correlation is not causation.

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