******Important Marketing Digest For SBI PO with Important Questions and answer ******* 1. Marketing in banks is a necessity today, due to________. 1) Liberalisation2) Nationalisation3) Fashion 4) Urbanisation 5) Marketing in banks is not necessary, as banking in India is more than 200 years old Ans:-1 2. Marketing helps in_________. 1) boosting production 2) All of these 3) interacting with strangers 4) getting new clients 5) None of these Ans:-2 3.Marketing of services is resorted in_________ 1) Manufacturing Concerns2) Insurance business 3)Hotels 4) 2 & 3 5) None Of These Ans:-4 4.Marketing is the art of________ 1) buying more 2) talking more 3) paying more 4) Only 1) & 2) 5) Selling More Ans:-5 5. Market Share means__________ 1) Share market 2) Scope for marketing 3) Share prices 4) Share of business among peers 5) IPOs Ans:-4 6. A DSA (Direct Selling Agent) is one_________ 1) Who sells through the Internet 2) Who sells direct to the client 3) Who works on the bank counters 4) Who works in back office set up 5) None of these Ans:-4 7. Internal marketing means___________. 1) Marketing to self2) Marketing to family members 4) Marketing inside India5) Marketing outside India 3) Marketing to the staff members Ans:-4 H. A good and effective DSA should________ 1) Copy the competitor company 2) Criticize the competitor company 3) Join the competitor company 4) Be passive 5) Be more effective than the competitor company Ans:-4 8. A true marketing mindset requires________ 1) Control mindset 2) Command mindset 3) Active mindset 4) Inert mindset 5) Passive Mindset Ans:-3 9. Product Design is a function of_________. 1) Front office staff 2) Back office staff 3) Management 4) Marketing and Research team 5) Loan section Ans:-2 10. The target group for Personal Loans is________. 1) All Private Limited Companies 2) All Businessmen 3) All Salaried persons 4) Minor children 5) Newborn infants Ans:-3 11. Advertisement is a type of _______. 1) Direct marketing 2) Service marketing 3) Indirect marketing 4) Internet banking 5) Internal marketing Ans:-1 12. The sales process begins with_________. 1) Customer identification 2) Lead generation 3) Sales presentation 4) Sales closure 5) Sales meet Ans:-1 13. Financial Planning is required when . 1) One has no income 2) One is flushed with funds 3) One has no expenses to incur 4) One is illiterate 5) Income level is insufficient to meet the expenses Ans:- 5 14. ‘Value addes services’ implies . 1) Additional knowledge of marketing staff 2) Service beyond normal hours 3) Service with extra facilities 4) Marketing agencies 5) Overtime work Ans:-3 15. Optimum results in marketing is possible through . 1) Increased production 2) More number of products 3) More salespersons 4) Motivated Staff 5) More ATMs Ans:-4 16. Mutual Fund business from existing customers can be canvassed by . 1) Coercion 2) Cross-selling 3) Internal marketing 4) Outdoor marketing 5) Road-shows Ans:- 2 17. Marketing in banks has been necessitated due to_________. 1) Globalisation 2) Excess staff 3) Nationalisation of banks 4) Complacency among the staff 5) Poor customer service Ans:- 1 18. Market Research is necessary for_________. Blog:- onl9edu Facebook Page:-facebook/Currentupdates 1) Making proper marketing decisions 2) Choosing the right products 3) Selecting the right salespersons 4) All of these 5) None of these Ans:-4 19. EMI can be a marketing tool if_______. 1) EMI is increasing 2) it is very high 3) it is very low 4) EMI has no impact on marketing 5) EMI is a flat rate Ans:- 3 20. The USP of a Current Account is 1) High Profitability 2) Liquidity 3) Low Rate of Interest 4) Costly transactions 5) Friendly features Ans:-2 21. Bancassurance means__________. 1) Assurance of banks for quality service 2) Assurance for sanction of loans 3) Selling of insurance products by banks 4) Selling credit cards 5) Selling debit cards Ans:-3 22. Good competition helps in________. 1) Improved sales 2) Improved customer service 3) Improved brand image 4) All of these 5) None of these Ans:-2 23. Banks sell insurance for_________. 1) Increasing deposits 2) Increasing loans 3) Increasing clients 4) Earning more profits 5) Taking over insurance companies Ans:-4 24. Debit Card can be issued to_______ 1) Only Income Tax assessees 2) Only Professionals 3) Only women 4) All farmers 5) All Savings Account holders Ans:-5 25. Mutual Funds investments can be effectively canvassed among_______. 1) Only salaried persons 2) Students availing Education loans 3) HNI customers 4) Sunrise industries 5) Poor farmers Ans:-3
Posted on: Tue, 17 Jun 2014 16:52:17 +0000
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