In this case we refer to another series of trademark lawsuits brought by trademark owners involved in advertising the Google search engine . Planteos is made in France, the U.S. and Germany. At issue is the AdWords system that allows advertisers exploit various foreign brands for their own ads . In the case of Germany, for example Metaspinner Media GmbH , a company with an Internet portal shopping mode , Google is the applicant for infringement of its trademark " Preispiraten " . The plaintiff won a preliminary stage a "preliminary injunction" in November 2003 and continued the trial in pursuit of a definitive cessation of harmful acts and recovery of damages , as his lawyer explained Petra Bosbach . Soon take place in the Hamburg District Court for Oral . The applicant argues that Google German arranges for third parties , in exchange for a sum of money , to allow other companies to approach in ranking websites related to known brands naturally go in searches. Pagan , ultimately, by the use of the trademark name as a keyword to get a better position in search engine rankings compiled by the question. Cites as an example of lawsuits filed in the U.S. on the Michigan -based company American Blind & Wallpaper Factory Inc. arguing that allowed competitors deliberately positioning in words similar to the marks of the plaintiff , in the " American Blind " or "American Blinds " . Other lawsuits would be launched in France, according to the same source, by Louis Vuitton Malletier SA and insurance group AXA Advisors LLC . Trials when he is most famous trademark is a brand because it is more exposed to violations. Besides being famous is being more frequently ( by the attraction of a committed equity substantial known ) Brand Features of unexpected actions or assumptions as assumptions market competitors . A serious evaluation prior to the adoption of the brand and constant control ( the oft- called " brand police " ) for the commercial, serve to confront and eliminate such contingencies . 01-09-2013
Posted on: Sun, 01 Sep 2013 22:17:17 +0000
Trending Topics
Recently Viewed Topics
© 2015