Its interesting to watch courtroom programs like “Judge Jennifer” or “Judge Fred” in which a TV announcer first summarizes a plaintiff’s case, then provides a similar narrative for the defendant. Right from the start, we’re exposed to the drama of courtroom conflict. We know that one of the litigants will prevail and that the other will not. In the mind of the judge, the difference between the two arguments will be based on which litigant presents the most credible and convincing evidence. So let me ask you a question: Right now, if you had to make your “case” for a particular job, how convincing would it be? Is it rock solid, compelling, and bulletproof? Or is it a limp pile of linguini that’s not even sure it belongs on the dinner table? If youre serious about getting a job youve identified, youll need to embrace the concepts of the value proposition.The reason weak value propositions fail is that they never actually address the key questions running through the potential employers mind: “What can you do for me?” or “How can you improve my bottom line?” or “What can you do to help me increase market share?” From the decision-maker’s perspective, the very best candidates make a bulletproof case that the value they bring to the table is greater than the cost of hiring them.
Posted on: Fri, 15 Nov 2013 15:51:51 +0000
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