Job Opportunity @ ASG Metals Ltd BRAND MANAGER Job Description Identity is important for any product in todays competitive marketplace. Brand managers are concerned with creating a lasting impression among consumers and improving product sales and market share. A brand manager monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service. They work closely with many teams, including product developers, researchers, marketing personnel and creative agencies to make sure their company brand values and image are followed. They work both for consultancies and in-house marketing departments. Brand managers usually work normal office hours, 9am to 5pm, Monday to Saturday. Evening and weekend work is sometimes necessary to meet deadlines, attend product launches, conferences and exhibitions. They regularly travel to attend meetings with creative agencies. Those working on international brands may travel overseas. A brand manager should: • have an instinctive feeling about future product concepts • have good analytical skills • be a good listener, able to respond to results and consumer research • be an excellent communicator, both verbally and in writing • be enthusiastic about their product area. What is the work like? Identity is important for any product in todays competitive marketplace. Brand managers are concerned with creating a lasting impression among consumers and improving product sales and market share. This is achieved by making sure their organisations advertising and marketing activities send out the right image. Key aspects of the job include creating brand guidelines and making sure that employees follow them. Also known as product managers, brand managers are often responsible for overseeing the entire creative process for a single product, or group of products and services. They may work: • in house (within an organisations marketing department), or • for a brand, advertising or marketing consultancy, supporting different clients during projects. In either case, typical tasks are likely to include: • researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits • looking at the pricing of products and analysing the potential profitability • generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery • overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers • checking marketing copy • supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines • monitoring product distribution and consumer reactions through focus groups and market research • co-ordinating the launch programme to external customers as well as employees. The job can involve working with in-house marketing and communications people, as well as legal and compliance staff and numerous creative agencies. It is usual for the brand manager to represent the company at all creative meetings, including photo and film shoots. Hours and environment Typical working hours for brand managers are 9am to 5pm, Monday to Saturday. During a major product launch, they may put in longer hours to meet the deadline. Part-time work and job sharing is possible. Although office based, much of their time is spent in meetings. This can involve frequent travel to creative agencies within Pakistan. Attending TV filming and photo shoots, hosting a product launch event or visiting a trade show exhibition may involve weekend work, longer trips away from home and overnight stays. Those working on international brands may travel overseas on occasions. A driving licence is useful. Skills and personal qualities A brand manager should: • have an instinctive feeling about future product concepts • have good analytical skills • be a good listener, able to respond to results and consumer research • be an excellent communicator, both verbally and in writing • be able to work well with a wide range of people from different parts of the business • be a team leader, able to inspire others • be able to manage different projects at the same time • be energetic and passionate about their product speciality • be organised and methodical • be able to work well under pressure • have good presentation skills. Interests It is important to: • be interested in what competitors are doing • enjoy working in a busy, deadline-driven, creative environment • enjoy working in product management. Deadline: 31st October 2013 How to Apply: Interested candidates can email their CVs resumes to [email protected] Note: Please mention “ASG Metals-BM” in your e-mail subject line Regards, CDC
Posted on: Wed, 30 Oct 2013 12:25:01 +0000
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