Karan, Marketing is in a brand new phase. This is no gender-bashing, but the numbers prove that women make 85% of all buying decisions across almost EVERY BRAND! Do you really think she doesn’t have input on condoms or cars or vacations? What she thinks counts and now she has the money to back it up. Check these stats out… The average American woman is expected to EARN MORE than the average American male by 2028… Women control more than 60% of all PERSONAL WEALTH in the U.S… Women account for 58% of all ONLINE PRODUCTS and services... Even though many households are dual paycheck, women still spend 80% of both COMBINED incomes… 70% of all NEW BUSINESSES are opened by women so they are investing in their futures… These stats also mean things are DIFFERENT when it comes to copywriting. Women and men respond to language differently. It’s been the eternal question, hasn’t it? WHAT DO WOMEN WANT?
Posted on: Sun, 18 Aug 2013 00:16:53 +0000
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