Ladies, Ladies, Ladies! This is for you! Before the first world war, virtually no American woman shaved her legs. By 1964, 98% of women under the age of 44 did so. Before that war, underarm hair was not a cosmetic consideration. Fashions up to that point, while often clingy and form revealing, covered up most of a womans skin. But female fashions became ostensibly freer, and Gillettes first razor for women came out in 1915, triggering aggressive advertising campaigns on behalf of more than a dozen beauty companies. Female body hair was suddenly deemed unsightly.
Posted on: Sat, 25 Jan 2014 16:41:42 +0000
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