Online business networking and social networking Advantages and disadvantages of using social media -------------------------------------------------------------------------------------- Business advantages of effective social media use include: compelling and relevant content will grab the attention of potential customers and increase brand visibility you can respond almost instantly to industry developments and become heard in your field it can be much cheaper than traditional advertising and promotional activities social content can indirectly boost links to website content by appearing in universal search results, improving search traffic and online sales you can deliver improved customer service and respond effectively to feedback customers can find you through new channels, generating more leads increased loyalty and advocacy from the customers youve connected with Disadvantages include: you will need to commit resources to managing your social media presence, responding to feedback and producing new content it can be difficult to quantify the return on investment and the value of one channel over another ineffective use - for example, using the network to push for sales without engaging with customers, or failing to respond to negative feedback - may damage your reputation
Posted on: Sat, 27 Dec 2014 23:00:15 +0000
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