“Two hundred years ago, a lot of fiction was written for magazines. It was a serialized format for novels. And then book manufacturing got cheap enough where you could make a book and sell it at a reasonable cost. And then people got control of all 13 chapters; they could read on their own schedule, and that greatly outcompeted the serialized release model of the then-historic magazines. “And I think we’ll see the same thing, which is: More and more, consumers want control. They want freedom. Occasionally they binge, and that makes a great story, but most of the time it’s just a single episode like you read the chapter of a book. “And we’ll see chapters that are variable length. Like TV shows, instead of having 22 minutes for every episode, you can go with 30 minutes and 16, depending on the natural rhythms of the story. “So I’m sure that will take off, and the major networks— Look, the broadcast networks adapted to the expansion of cable networks very well. And that’s what we’ll see with cable networks: They’ll all become internet networks. They’ll do a lot of these release patterns. Because it’s what consumers want. They want control, and they want to be able to watch things— They can watch more that way because they can watch on their own schedule.
Posted on: Tue, 24 Sep 2013 23:38:25 +0000
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