VGP – Several leading regional retailers and famous beverage, fast food and fashion band names have rashly penetrated into and enlarged their market shares in Viet Nam. Illustration photo At the beginning of 2014, Japanese corporate retail group AEON officially marked its presence in Viet Nam with the AEON Mall Tan Phu Celadon shopping mall. As scheduled, the retailer would expand its foothold in Binh Duong province in Q4. Viet Nam’s first McDonald’s restaurant was officially opened in early 2014. The chain joined other Western fast food chains already present in the country such as Subway, Burger King and KFC, catering to an increasingly brand conscious local middle class. Starbucks Coffee Company, the largest coffee chain in the world, intended to open its eighth store in Q3. American ice cream Dairy Queen made debut in January, 2014 at District 1 in HCMC and plans to open around 60 stores within the next five years. Marc Townsend, CEO of CBRE Viet Nam forecast that the inflow of international retailers would surge sharply in the coming time. In 2015, Viet Nam will open its retail market in accordance with its commitments to the World Trade Organization (WTO). This is expected to open the door for more foreign retailers to join the domestic market./. By Kim Anh
Posted on: Thu, 10 Jul 2014 14:04:22 +0000
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