Wikipedia Definition: “Social media marketing refers to the process of gaining website traffic or attention through social media sites.[1] Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.[2] Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.[3] Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.”
Posted on: Fri, 27 Sep 2013 15:11:57 +0000
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