3D or Real: Above Everything Else "The objects were rendered in VRay with subsurface scattering, building in imperfections to the objects and the scene Renders were multi-pass, split into foreground and background elements, with z-depth and velocity channels and smoke and particle layers also used for the final shots Another key part of the spot is the reliance on depth of field in adding to the very photographic and filmic nature of the scenes. That work was achieved using Frischluft’s Lenscare plugin for After Effects The falling and smashing elements were created in NVIDIA’s PhysX and using RayFire and PFlow The spot also features dynamic moving lights in the scenes.Extras glows and flares were done in After Effects. The shots grading starts from the same template in order to get as close a color match between them as possible but finally they all have their own subtle variations. This was all done with the standard AE color correction tools plus the Magic Bullet Looks app. The only full photograph used was for the scene of Manhattan outside the window in the final shot that was projected onto a cylinder. The ink drops are also real footage"
Posted on: Mon, 12 Aug 2013 23:47:48 +0000
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