➤ 7.) Kill ‘em all: Here to make ends, not friends. Okay, that’s a little harsh. Sure, it’s about building relationships and supporting the ecosystem. But at the end of everything, it’s just you and your brand vs. the world. The more you grow, the further you excel, the narrower the path becomes, the lonelier the journey. True friends who support your success will stick around and put up with your selfish dementia. Hold fast to them. But you will make others uncomfortable, insecure in their shortcomings, jealous in their rivalry. Dog eat dog. Brother against brother. It’s like that Facebook movie poster: You don’t get to 500 Million friends without making a few enemies. In our business, it’s more like, You don’t make a few friends without making 500 Million enemies. If you’re not willing to offend and sever, stop now. And choose a platonic, mediocre life. As for everyone else – your competitors, especially… You shouldn’t be seeking the industry’s respect. On the contrary, you should be doing everything in your power to piss ‘em off. - Bobby Hundreds, The 10 Rules of Brand Building; 2014
Posted on: Thu, 29 May 2014 09:02:35 +0000
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