A GREAT CRAIGSLIST AD By Eric & Cheryl Giers How many classified ads does Craigslist receive? A: craigslist users post well over 80 million classified ads each month (including reposts and renewals). Visit the site https://craigslist and search the HOUSING section. Going by this, do you think you could generate additional leads and sales using Craigslist real estate marketing strategies for your business? Your answer should definitely be “yes”! However, there is certainly a right and wrong way to use this platform. Unfortunately, with our network of national investors and all their experience working with agents, investors and brokers around the country, we have found that many professionals are not initially implementing this technique correctly. Here’s the number one issue. Since Craigslist closely resembles a form of traditional classifieds based advertising, a majority of users choose to utilize this real estate marketing tactic by simply running basic ads with a very poor call to action or none at all. We can’t really drive our visitors to contact us directly. Instead, online marketing strategies require us to be more proactive. Case Study: Craigslist If you were to spend 10-15 minutes scanning over your local postings on Craigslist, you would typically find a lot of listings that rattle off a bunch of features advantages and benefits of a particular home, with perhaps a link to a website or property search tool but no real “Grabber” (Correct selling technique: FABG= “Feature, Advantage, Benefit, Grabber”) The problem with the aforementioned approach is that 95% of the population is doing the same thing! Unless that prospect is ready to buy or sell on the spot, your ad could quickly be glimpsed over with no action being intiated. The difference with using Craigslist real estate marketing strategies is that you must focus on lead capture instead of simply advertising your goods and services to a huge marketplace. The end result should always be getting the viewers contact information for your future marketing ads! For example this can be done by offering something of value, a marketing brochure pertaining to how to effectively market and sell your home in under 7 days in echange for their filling out your form. After filling out your information the seller is redirected to a down load link for the pamphlet. This is a very easy concept to grasp, yet too many real estate professionals are still following outdated techniques to build their lists. Subsequently, this calls for a complete mindset shift in order to fully take advantage of all that Craigslist has to offer. Introducing a great Craigslist ad: (feel free to share this!) We’re going to keep the text portion of this short and easy to understand. Here is a basic Craigslist real estate marketing outline that you can refer to to get the real nuts and bolts of everything that is involved with this process: Gripping Headline: What makes your listing or offer unique? Focus on features, advantages, benefits, and grabber that will grasp your audiences attention. This has to be compelling to get people to first click on your ad. Image or Banner Ad: Once a person opens your ad, the very first thing that should draw their attention is an image or banner ad with a very strong call to action. The offer should be something that will speak to your audience (such as the aforementioned pamphlet offer) and cause them to click over to your squeeze page. (a squeeze page is a very simple 2-3 line form for them to fill out and submit back to you. Key is 1. Name, 2. email and 3. phone number) Information with link to property: This portion of the Craigslist real estate marketing ad should be very short and directly to the point. The property information can be followed by an HTML link that directs to a property specific squeeze page with lead capture for future follow up. Final Call to Action: You can finish off your ad with an image or a link call to action. Create a twist on your top offer (such as top ten types of non-performing realtors to avoid using) leading to the same information gathering squeeze page, or perhaps target buyers on your first image ad and sellers for the bottom portion. About Eric & Cheryl Giers: Josh Schoenly is a licensed real estate agent, coach & mentor to real estate professionals. He is a proclaimed real estate lead generation junkee. He is a managing partner at the ReTechulous Real Estate Lead Generation League. Eric & Cheryl got their start in the real estate profession as real estate investors representing a national network of over 8,000 other like minded investors and have been involved in wholesaling, fix up/flips, buy and hold rentals, and a whole lot more. Cheryl has been a licensed real estate agent for the past 3 years and has been “top seller” in sales for this company each year. Our company, Viking Ventures Corporation vikingvc/ and our national network make up very large and extremely talented group of REI Professionals who use Systematic & Integrity based methods are interested in buying distressed properties for cash without the use of any banks! Sell us your home and we guarantee it sold in 7 days or less.
Posted on: Tue, 07 Oct 2014 19:15:46 +0000
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