BNI Connect Increases Web Presence in China Submitted by Andrew Hall, National Director – BNI China, Taiwan, Hong Kong Our BNI Taiwan web site was unfruitful. We received only a couple of inquiries a month about BNI membership. Frustrated, I Googled Business Networking in Chinese. I expected BNI to figure strongly, but after scrolling through 20 pages and finding no mention of BNI, I decided to redesign a web site through BNI Connect. With the incredible help and guidance of the BNI Connect team - first in putting the site together and then priming the SEO pump -- we have not only built a national site but also sites for every region. Today, we no longer get two enquiries a month. Instead, we get more than 20 a week. Our Taiwan web site will soon be responsible for one new member every working day. The reason behind the dramatic turnaround in the sites performance is the inclusion of “Business Networking” in Chinese. Now, BNI is the No.1 and No.3 ranked search result (see screenshot below). When you search for “Referral Marketing” in Chinese, the result is the same - BNI is No.1.
Posted on: Tue, 15 Jul 2014 00:00:00 +0000