BRIEF HISTORY Costa was founded in 1983, the same year that a NOAA nature sanctuary asked the company for a donation of polarized sunglasses. The first style of sunglasses released by Costa was called "Catalina," which was discontinued but has been brought back for a limited time in an orange or black Kenny Chesney edition. The first lens developed by Costa Del Mar was The Costa 400 in CR-39 material. In 1986, Costa Del Mar created The Costa 400 in a glass lens. The company provided sunglasses to Jacques Cousteau and the Cousteau Society, and lenses for the team-issue frames of the F-16C Eastern Demo Team. TECHNOLOGY Costa provides over 52 styles and 8 lens options of polarized eyewear with more than 18 frame colours The lenses are manufactured in two different materials: Glass and Polycarbonate. Each of these lenses offer different attributes mainly focused on durability, optical clarity, weight, and scratch resistance. Every lens made by Costa is polarized and offers 100% UVA, UVB, and UVC protection. The Australian models have also been certified to Category 3 specifications. Important to ask that of other brands in Tasmanian market. Costa offers two quality lenses. The Costa 400 is offered in all three lens materials, and it eliminates glare at the 400 nanometre mark. This allows for clearer vision and reduces strain on eyes. The Costa 580 is Costa’s premium lens collection. Introduced in August of 2000, this lens eliminates glare at the 580 nanometre mark. It significantly reduces the amount of yellow light that penetrates the lens (yellow light is the hardest light for the eye to process). This nearly completely eliminates glare, allowing enhanced colour saturation and definition. The 580 lens was originally only available in glass, but have since been manufactured in a polycarbonate material. Some models of the Costa frame can be made with prescription lenses which feature all its lens technology that comes standard. Be sure to ask SPONSORSHIPS AND ENDORSMENTS Costa sponsors over forty fishing tournaments, both on- and offshore, every year. It is the official sunglass sponsor of organizations such as Trout Unlimited, International Game Fish Association, Coastal Conservation Association, and The Billfish Foundation. Costa also sponsors fishing guides in 18 States of the United States, Mexico, and Brazil. It sponsors fishing pros in events such as The B.A.S.S. Tour and The World Billfish Championship. Professional fishermen who endorse Costa include Bass pros Jason Quinn, Kevin Short, and Todd Faircloth. Tasmanian Fisherman who use Costa and are happy to talk about the product are Cam Leamey – Southern Angler Graham Purton- Mako Shark specialist Adrian Morrisby – Team PENN Stan Kaine- Northern Angler
Posted on: Fri, 06 Sep 2013 06:19:26 +0000
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