Below is the presentation outline delivered by Mr. Maximus Ametorgoh on the theme, Brand Yourself Up at the Personal Branding Seminar held at Paloma Hotel, Ring Road Central, Accra on 23rd November, 2013. 1. History of Branding 2.a. Definition of A Brand - *Features that put you or product in a categorization - *Memory identity that people have in their minds about you or a product - *Value Index with which people measure your or a products benefits 2.b. Brand - Identity, Value, Perception, Awareness and Loyalty 3. Why you brand 4. What are Branded - Product - Service - Place - Perception - Packaging - Philosophy - People 5. Personal Branding? - Body (Natural + Man-Made) - Fashion (Normal + deliberate) - Appearance (Presentation + etiquettes) - Knowledge (Generic + Specialization) 6. *10 Elements of Personal Branding - Imitation - Identity - Initiatives - Invention - Ingenuity - Intelligence - Integrity - Inclination - Intuition - Interaction 7. Examples of Personal Brands - Dr Mensa Otabil - Oprah Winfrey - Funny Face - Usain Bolts - Sarkodie - Komla Dumor - Pope Francis - Psy - Messi, etc 8. *Brand Version Timeline - Generic - Association - Niche - Legend 9. Conclusion - Discover Yourself - Define Your Difference - Develop Value - Deploy Right - Differentiate Always
Posted on: Tue, 26 Nov 2013 11:36:38 +0000
Trending Topics
Recently Viewed Topics
© 2015