Bonus tip of the day from Presidential Diamond, Melissa Waldorf Yardley on how to talk to your Loyal Customers so they stay on board and how to go back and reactive those that are no longer purchasing. Melissa says, We need to change the way we look at our loyal customers and the way we chat with them. We share the 3 month commitment so they understand clearly, but what we want to stress to them and really love on them about is ALL of the amazing benefits of being a loyal customer. You control your perspective and the way that you talk to them gives them there perspective. If you say, You only need to purchase for 3 months and then you can discontinue your account. That is what they will do. Your perspective NEEDS to be: I would love to share with you all the benefits of being a loyal customer; our perk points system, wholesale pricing and the waived $50 membership few and we offer you a referral program for free wraps and at 6 months as a loyal customer we will give you 50 FREE perk points, and then again at 12 months we will give you 150! What kind of company gives away FREE things?! I know you will love it because the Greens (or whatever product) you are ordering will make you feel or look like a million bucks because it did for me. Its a self-fulfilling prophecy thing...speak the words in a confident manner that result in positive outcome. We have to show them the way, they trust us to lead them to a life of better looking and better living. Then I went back to my former loyal customers who have since turned their a/s off...12 messages were sent, and 5 people are turning them back on. Why? Again, because we have new products they need to try that we didnt while they were a customer. They are at a new time in their life, summer is here, swimsuit season, somebody is always in a wedding. Theyre no longer pregnant, and they just complained of joint pain after running that race last weekend. For example...Hey Susie, I saw that youre back at the gym for your sisters wedding in August. I know you mentioned you need to get back to a healthy lifestyle and youre trying to grow your hair out for the updo in the wedding. We have an amazing new product called Hair Skin Nails that you need to get yourself on, and lets get you wrapping again because you had phenomenal results before you had your little boy. And your family is going to love our new Greens Chews that we didnt have in the fall either. I have to hide them from mine or theyll eat the whole bag. You have loyal customer pricing for life. I would love to help you meet your goals. Lets get you set up. Thanks Melissa and team for a new perspective on gathering and maintaining our loyal customer base. Remember great customers turn into great distributors so give them fantastic customer service.
Posted on: Fri, 20 Jun 2014 18:14:13 +0000
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