CAN WHOLE FOODS SHAKE ITS WHOLE PAYCHECK IMAGE? ...Whole Foods effort to ditch its Whole Paycheck image has become increasingly urgent as big-name competitors like Walmart and Kroger Co. have stepped into the organic market. Many niche products that were once tough to track down outside of a Whole Foods or boutique market are now available at mainstream groceries. In an effort to bring traffic back to its stores, the company will be launching its first-ever national marketing and branding campaign this fall to focus on the real and substantive differences that Whole Foods offers consumers. Were trying to advertise who we are. Were trying to change what we think is a negative narrative about our company. And were trying to be very clear what makes Whole Foods a unique, special company, co-CEO John Mackey said... __________ If you prefer to shop at Whole Foods, what to you are those real and substantive differences?
Posted on: Thu, 31 Jul 2014 19:50:49 +0000
Trending Topics
Recently Viewed Topics
© 2015