Central Department Store. Thailand’s the No.1 department store brand For over six decades, the Central Department Store has been synonymous with excellence in luxury shopping, and is widely acknowledged as Thailand’s most trusted and recognized retail brand. Central is a longtime favorite among affluent Thai shoppers, as well as discerning tourists and expatriates. With its eighteen branches nationwide, Central is by far the country’s largest department store chain. The store is planning branch openings in Southeast Asia, starting with Jakarta, Indonesia in 2014. Central Department Store’s local and international reputation is the result of an unwavering commitment to maintaining an expansive merchandise selection, exciting visual presentation, a modern yet welcoming ambience, and unparalleled customer services. Central Department Store leads the Thai retail industry in innovation, and has garnered considerable international peer recognition, with numerous coveted awards including the 2003 Global Innovator Award for Best Housewares Merchandising, Asia-Pacific region, presented by the U.S. – based International Housewares Association (IHA). In 2006 Central Department Store ranked 175th in Media Portfolio-Asia’s Top 1000 Brands Report, as well as second spot in the report’s 2007 Best Department Store category. Central Department Store was also among the recipients of the Reader’s Digest 2008 Trusted Brands Gold Award, Thailand Department Store category, and placed first in BrandAge Magazine’s 2008 Thailand’s Most Admired Brand, Top 10 Most Trusted Modern Retail Stores category. In 2008 and 2010 Central was twice among the top five nominees for the Department Store of the Year award at the Intercontinental Group of Department Stores (IGDS) Global Department Store Summit. central.co.th
Posted on: Tue, 27 Jan 2015 01:30:34 +0000
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