#CrisisManagement Rule #1 Being Unprepared is No Excuse Rule #2 You Know The Threats – Get Ready For Them. In every crisis training session I conduct, I ask the client if they can identify the top five threats facing their company or brand. At first, you see a lot of heads bobbing up and down, but after a little prodding, they begin to develop the list. “So if you know the threats,” I ask, “how can you be unprepared for them?” (See Rule 1.) Crisis management is about speed. The faster you respond, the fewer problems you will face. In order to get out of the door quickly, you need to have fill-in-the-blank, pre-approved, stand-by statements ready to go. I had one client develop stand-by statements and key messages regarding her top five threats in an afternoon. It doesn’t have to be time intensive, but it does have to be a priority. #CrisisManagement #PublicRelations #PR
Posted on: Fri, 16 Aug 2013 18:53:01 +0000
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