DTI widens reach to consumers through television The Department of Trade and Industry’s Consumer Protection Group (DTI-CPG) forges partnerships with the three (3) top television networks to air its infomercials on exercising consumers’ rights and on sending Balikbayan boxes for the general public’s welfare. The infomercial on Consumer Rights is a 30-seconder television material that has a question and answer format on the usual instances of consumers concerning their purchase transactions. On the other hand, the infomercial on Balikbayan Boxes is a 15-seconder television material that shows a Filipino family with a father who’s an overseas worker and properly sends a Balikbayan box home to his family that contains products for their personal use. Department of Trade and Industry – Consumer Protection Group (DTI-CPG) Undersecretary Atty. Victorio Mario A. Dimagiba narrates, “This is another level of our information campaign to get the public involved in understanding and taking action on their rights as consumers”. “This time, the Department aggressively embarks on the field of television to reach out to more consumers from other areas of the country. For the past two (2) years, the DTI has tapped the film sector and produced infomercials in theater format for captured viewing in cinemas prior to the showing of movies”, he adds. The DTI-CPG and its media partners decided to air the infomercials during the news programs of primetime television through ABC Channel 5, ABS-CBN Channel 2 and GMA Channel 7. In the 2012 interrelated studies on Filipino viewers and consumers of Kantar Media, TNS Philippines and Kantar World Panel, it reveals that of the 19 million Filipino homes, whose members average between four and five, 80% own a television set and 40% of them watch television during morning and night primetime schedules. Undersecretary Dimagiba asserts, “We’re airing the infomercials for a month through the said television networks and we intend to sustain this program until the year ends subject to the availability of funds. But the materials are easily accessible from the DTI website (dti.gov.ph) and the Konsyumer Atbp Facebook (konsyumeratbp)”. Consumers have eight (8) rights to know and to exercise. These are: Right to basic needs, Right to safety, Right to information, Right to choose, Right to representation, Right to redress, Right to consumer education, and, Right to a healthy environment. Filipinos abroad have referred to a corrugated box as Balikbayan box wherein they send their pasalubong or goods and items to their family, relatives and friends back home in the Philippines. These Balikbayan boxes are shipped by sea freight forwarders that DTI regulate for accreditation. For more information, call DTI-CPG at 751.3233/ 4748. (end)
Posted on: Thu, 31 Jul 2014 02:37:16 +0000
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