Fascinating article re the consolidation of the big publishers into fewer and fewer companies ... a must read for all writers, publishers, booksellers and readers "We could use more gatekeepers — the kind that trumpet their history and quality unapologetically. “A new imprint on a book gathers character through the years,” declared the first sentence of the first catalog printed by Farrar, Straus in 1946. But an old imprint, once merged, tends to lose it. Even Penguin and Random House aren’t immune. Their temporary new logo — a giant penguin looking away from a house — is an awkward amalgam, a glyphic non sequitur. It’s a necessary visual compromise, a show of mutual respect for two distinctive histories. But maybe Random Penguin, as a few wags have suggested, would have been a more apt name."
Posted on: Thu, 11 Jul 2013 07:13:21 +0000
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