For $2.99 a month, Vessel subscribers will get exclusive early access to new video from dozens of content providers, including Sports Illustrated, Alec Baldwin, Machinima, boy band Boyce Avenue and major beauty vlogger Ingrid Nilsen (aka, MissGlamorazzi). Kilar, who was founding CEO of Hulu and previously worked at Amazon, told me the company is trying to create a new distribution window for online video, much like the “ladder” of distribution windows that so profitably characterize both the film business and television. Online video up to now has had only one distribution window: ad-supported, free distribution on sites such as YouTube. With Vessel, hard-core fans of YouTube creators and other content providers will get access at least three days before anyone else to the latest videos from their favorite providers (the length of the exclusive window is set by the content creator). In exchange for exclusivity, content providers will get much larger shares of advertising and subscription revenue than they get from YouTube (though YouTube at least provides a revenue share, unlike Facebook and most other online sites). I have had business advisers from some of YouTube’s biggest creators tell me that, to entice away that talent, Vessel has offered their clients contracts that would guarantee revenues at levels several times beyond what they have ever realized from YouTube. deadline/2015/01/vessel-launches-online-video-subscriptions-jason-kilar-richard-tom-1201354504/
Posted on: Wed, 21 Jan 2015 16:40:33 +0000
Trending Topics
Recently Viewed Topics
© 2015