Google launched a smartphone that can’t be bought in the US, in a country most Americans can’t find on a map and at a profit margin that made Wall Street boil. It’s the Android One. It was just released in India, and it’s proof that Google gets the global smartphone game. Many pundits classify Apple as an “aspirational” brand--they make products more people want than can afford. Its a great position for any company to be in, but the cachet can come at a cost: arrogance. For the last decade, Apple has thought locally and applied it globally. In their mind what works in Cupertino will also work in Beijing, Mumbai and Mexico City. Theyve gotten away with it so far, but now theres a problem: saturation. https://linkedin/pulse/article/20140919163322-4292087-apple-just-lost-the-global-smartphone-war-to-google
Posted on: Thu, 25 Sep 2014 13:00:09 +0000
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