Here are the 4 critical factors of loyalty marketing in 2013: DO YOU KNOW YOUR CUSTOMER? -Not everyone is the same. It’s important for marketers to recognize distinct customer voices to deliver relevant value propositions based on individual needs. FIND INTUITIVE WAYS TO REACH YOUR CUSTOMER -Once marketers have a strong understanding of who their customer is they need to develop strategies with personalized communications. 75% of customers say they want to be reached with a minimum of 3 distinct communication mediums. Integrating the various marketing tools to communicate a unique message to your customer base will differentiate you from your competition. USE SOCIAL MEDIA TO IMPROVE YOUR PROGRAM -That clicking sound you hear is millions of Canadians eagerly sharing their customer experiences with their networks. With the ability to spread the word in effective and inexpensive methods social networks has become a “must” in your communication arsenal. LOCATION (BASED) -Location-based initiatives where consumers check in to different locations with phones are commonplace. The possibilities are growing and mobility is the next generation. Gain insight on customer behavior, target them when they are most likely to purchase and position yourself as a first mover. If you wish to know more and see how customers such as Baton Rouge, Mikes, Dans un Jardin, Dunn’s famous, IDOLEM and more have increased their sales, visit us at winwin-fm https://winwin-fm/loyalty-program/4-critical-factors-of-loyalty-marketing
Posted on: Tue, 22 Oct 2013 13:57:55 +0000
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