History of Butterfinger Candy. Lets educate those who love this candy of candys! (Courtesy of Wikipedia) Butterfinger was invented by the Curtiss Candy Company of Chicago, Illinois, in 1923.[1] The company held a public contest to choose the name of the candy. The name is an informal term for a clumsy person, particularly in sporting events when an athlete has dropped a ball. As an early publicity stunt and marketing plot, the company dropped Butterfinger and Baby Ruth candy bars from airplanes in cities across the United States which helped increase its popularity. It was also promoted in Baby Take a Bow, a 1934 film featuring Shirley Temple. The Curtiss Candy Company was owned by Standard Brands Inc which merged with Nabisco in 1981 to become Nabisco Brands, Inc., and, in 1990, Nestlé bought Baby Ruth and Butterfinger from RJR Nabisco. Two of the slogans currently used to advertise the candy bar are Follow the Finger and Break out of the ordinary! Prior to these, Bart Simpson, and other characters from Foxs The Simpsons, appeared in numerous advertisements for the product from 1988 to 2001, featuring the slogans Nobody better lay a finger on my Butterfinger!, Bite my Butterfinger!, and Nothin like a Butterfinger! Butterfinger was withdrawn from the German market in 1999 due to consumer rejection when it was one of the first products to be labeled as containing genetically modified ingredients from corn.[2][3] Butterfinger terminated a long-standing advertising contract with The Simpsons in late 2001. Reacting to this, the January 2002 Simpsons episode Sweets and Sour Marge included a scene depicting Butterfinger bars as nonflammable; the character Chief Wiggum says, Even the fire doesnt want them. In the February 2003 episode Barting Over, Bart claims he does not recall being in any commercials in the past, and then eats a Butterfinger just as he did in the commercials. On April 1, 2008, Nestlé launched an April Fools Day prank in which they claimed that they had changed the name of the candy bar to The Finger, citing consumer research that indicated that the original brand was clumsy and awkward. The prank included a fake Web site[4] promoting the change that featured a video press release. When the joke was revealed, the website redirected visitors to the fictitious Butterfinger Comedy Network. In 2009, a new advertisement for Butterfinger was produced that appeared to be a homage to the earlier The Simpsons commercials. In 2010, Butterfinger revived its Nobody better lay a finger... slogan as Nobodys gonna lay a finger on my Butterfinger.[5] In 2011 a comedy horror film titled Butterfinger The 13th was made to promote the product.[6] It was announced via the official The Simpsons Twitter account in April 2013 that the Nobody Better Lay A Finger advertising campaign featuring Bart Simpson would be returning.[7]
Posted on: Wed, 26 Feb 2014 03:43:07 +0000
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