Interactive advertising: the best in-cinema ad, ever. Ogilvy - TopicsExpress

Interactive advertising: the best in-cinema ad, ever. Ogilvy Beijing and Volkswagen came up with this shocker of a stunt at MCL Cinema, Hong Kong. Before the movie started, the audience was shown first-person footage of a car being driven down a straight road. A location-based broadcaster was then used to send out a message to everyone in the theatre. The unsuspecting movie-goers took their phones out to read the message and … watch the video.

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