Introduction of Advertising# Glossary>> Advertising - paid form of communication Sponsor - person who give money Avenging - organization handling business activity Media - channel for public communication Advertiser - person who advertises Communication - two way flow of information Values - basic norms Ethics - science of right and wrong Marketing – to sell the product to the consumers Brand - identity trough the name Integrated - connected Price – base value Promotion - putting the product to the audiences Product - functional tangible identityBasics of Communication # questions>>Q1. The process of communication consists of the Ans. Sender, Receiver, Message Q2. The feedback is given by the Ans. Receiver Q3. The purpose of communication is to Ans. Inform the society Q4. The mechanical barriers relate to Ans. Noise Q5. The Psychological barriers relate to the Ans. Perceptions Q6. Organizational barriers relate to the Ans. Related to telephones, computers Q7. In the wheel network we have Ans. A central person gives information to all people Q8. The written communication relates to Ans. letters Q9. In an evaluative listening Ans. Message is evaluated Q10. The --------- is defined as a process for acquiring, interpreting, selecting and organizing the sensory the information Ans. Perceptions Basics of Communication # Glossary>>Para language - language related to the vocal sounds Space - the distance Gesture - signs and actions Facial expressions - face related feelings Eye behavior - eye-movements Physical characteristics - features related to the body Environment - the surroundings Communication - the exchange of information and thoughts The Nature and Scope of Physical Geography >>BIOTA : Animal and plant life a region Terrestrial : Celestial or hevenly bodies from space or out of the earth. Heterogeneous : Diverse in Character, different. Geology : The study of structure and composition of the Earth, like pocks, mineral deposits, ores, study of fossils etc. Integrate : Complete or combine of whole. Adaptation : Proces by which an organism or specis becomes adjusted to an environment. Historical : Tendency in nature to form whole. Pedology : The scientific study of the characterstics development and distribution of soils. Fauna : Animal life of a given area at time. Agglomeration : Bringin up to date, collect into a mass, collected or accumulate in a disorderly way. Spatial Interaction : Linkage between geographic areas, for Ex. Movement of commodities, migration, journey, traffic etc. Fold : A bend in rock strata resulting from compression of an area of the Earth’s Crust. Ex : Fold mountains (Himalays) Faults : A surface of rock fracture or breaks along the Earth’s crust. Which thee has been differential movement. Faulting causes forces acting on the rocks tha causes rock strata to fracture along lines of weakness known as fault planes and each bed of rock to be displaced along this plane. (vertical displacement, horizontal, normal fault, oblique fault, reverse, step, stikes, etc) Flora : The plant life or vegetation grown over a given period of time in a region or in a habitat. Fluvial : Relating to a river. The term fluvial is usually applied to aspects of stream flow and erosion by streem. Submarine Canyonos : A narrow deep depression in the sea floor with steep, slopes, similar to a terrestrial canyon. It is formed normally near the sea coast, and on continental shelf, and slopes, even seen to be extended in present day river courses also. Isolation : The radiant energy that reaches the surfaces of the earth from the sun. The amount of isolation received by the surface decreases from the equator towards the poles in a year. Sun’s total radiation is 2,000,000,000. Out of it one part reaches the Earth, which is essential to maintain life with the atmosphere some radiation is absorbed, some scattered by dust particles, and water vapour, some reflected back into space, by clouds and dust, leaving list solar constant reaches the earth’s surface. Solar Constant : The amount of sun’s radiation reaching the upper layers of the atmosphere varies very little is known as solar constant. Temporal scale : Denoting to time, meant only for time. Salinity : A very salty, in respect to water bodies like sea, lake, oceans etc. Dunes : A round or ridge of sand found in deserts, and some coastal areas, resulting from the deposition of sand particles that have been transported by the wind. Plateau : A extensive elevated area of relatively flat lan, or table land, example ; Deccan plateau in India, the Tibetan plateaus etc. Petrology : The study of all aspects of rocks, including mineral composition, texture, structure, origin occurrence, alteration, and relationship with other rocks. Phyto-Geography : Plant geography, generation of evolution of plants, structrual unit in plant. Civic amenities : Plesant study of tights and duties of citizens of a place or citizenship etc. Modern Techniques in Geography#glossary>>Modern Techniques: The techniques that are being applied in the field of Geography in recent days, example: Aerial Photography, Geographical Information Systems, Remote Sensing, Digital cartography and global positioning system (GPS). Aerial Photography: Aerial photography is the technique of capturing photographs of the land from an elevated location especially by specifically designed aircrafts. Geographical Information Systems: GIS is a computer-based technology designed with software, hardware, data, procedure, network and live-ware to capture, store, retrieve, manipulate, analyze, model & display of spatially referenced data on the earth’s surface. Remote Sensing: Gathering and recording of information of the earth through satellite or aircrafts without physically contacting the surface of the earth. Global Positioning System: It is a satellite-based radio-navigation system for understanding geographical position, height and distance on the globe. Digital Cartography: It is science of map-making through digital computers. Map: Represent of reduced a portion of the earth’s surface on a plain paper. Satellite: Satellites are objects which revolve around another object - in this case, the Earth for example; the moon is a natural satellite, whereas man-made satellites include those platforms launched for remote sensing, communication, and telemetry (location and navigation) purposes. Geostationary Satellite: Satellites lunched at altitudes of approximately 36,000 kilometres, revolve at speeds which match the rotation of the Earth so they seem stationary, relative to the Earth\s surface. This allows the satellites to observe and collect information continuously over specific areas. Sensor: A camera fixed in satellite that collects and records the energy radiated by the earth.
Posted on: Thu, 27 Mar 2014 01:24:04 +0000
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