Marketing Management...... Unit -1 1. Imp, nature & scope of marketing management? 2. Marketing mix, elements & environment of marketing, micro and macro Unit-2 1. What is consumer behavior? What are the factors influencing consumer behavior? 2. Explain the process of buying decision process & also explain the stage of buying decision process? 3. What is marketing segmentation? Explain the segmentation for various types of business? Unit -3 1. What is product life cycle? Explain PLC for different types of business? What are the various types of PLC? 2. Marketing positioning and its stage and types. Unit- 4 1. Explain the various stage of new product development? What are the various changes faced in new product development? 2. What is branding & brand decision , product mix decision? Unit- 5 1. What is promotion mix? What is the role of communication in promotion mix? 2. Explain the importance of marketing channel in sales promotion & also explain the function and channel dynamics? This is just oly the important…. Don’t depend on these questions…
Posted on: Wed, 26 Mar 2014 14:57:32 +0000
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