Marketing and Sales Diploma Program Objectives: • Determine the role of marketing in various organizations. • Analyze the marketing environment to identify opportunities and threats relevant to the design and implementation of the marketing effort. • Analyze the market, design market segments and target those segments which help to achieve corporate objectives and strategies. • Formulate marketing strategies and plans, including positioning and designing the marketing mix. • Develop implementation plans and evaluation systems for the firm’s marketing effort. Program Outlines: • Introduction. • From corporate strategy and plan. • Competitive analysis and competitive strategy. • Marketing Research. • Market segmentation and targeting. • Market positioning. • Branding. • Marketing mix decisions. • Promotional Mix. • The sales force roles as a Marketing Promotion tool. • Building Customer Relationship • Sales Force Professional Skills. • The Five Selling Channels. • The ASAP Formula (Art, Science, Agility, Performance) • The 7-steps process • The Adaptive selling skills • Overcoming Objectives which comprise 6 Major Factors • The 5- Negotiation Styles. • Closing Techniques Fees: • 1200 LE Address :49 Mohie Eldeen Abu elezz- Dokki- Giza Contact :02/37617045 - 01023336883 Contact email :Info@egycham Url :egy-cham.org
Posted on: Tue, 26 Aug 2014 16:31:06 +0000
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