Okay. Someone explain this to me. On the side of Pringles boxes - TopicsExpress

Okay. Someone explain this to me. On the side of Pringles boxes recently, Ive been seeing the line, Now with 40% more flavor!* *Chedder and Pizzeria flavors only. Issue one. HOW do you determine that something has a specific amount more of flavor? Do you just feed a tester an older recipe and then a newer recipe and then he says, Wow! This has approximately 40% more flavor! Issue two. How do you do this with just two varieties of Pringles? Well, these two are 40% more flavorful, but the Original is a downright shame. 15% more at best.

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