One of the biggest challenges for marketing is creating cooperative teamwork between marketing and other departments, especially in the traditionally uneasy partnership with Sales and, as technology increasingly becomes a part of marketing, IT departments. According to the American Society for Training and Development, U.S. firms spent about $175 billion on employee learning in 2012 (a lot of that on sales) and the rate of spending continues to grow at a double-digit rate. But some research suggests that current training programs only result in a 10% ROI. This article shifts the focus toward understanding the disconnect happening in corporate training today. We gathered 8 experts, trainers and training consultants, and asked them how businesses are and aren’t getting their money’s worth training their employees. socialagendamedia/digital-pr-blog/marketing-to-the-internal-audience-from-low-roi-to-cost-effective-corporate-training/
Posted on: Thu, 31 Oct 2013 14:16:29 +0000
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