Our friend, Kavin Senapathy, recently wrote this piece for The Genetic Literacy Project. I feel honored to be in the regular company of so many amazing and dedicated woo fighters. #ShillArmy >>If you shop at Whole Foods and care whatsoever what I think, don’t fret. I’ve heard from lots of people that it’s a really nice store with fancy cheeses, amazing bakery items, and a wide selection of ready-to-eat vegetarian options. That’s fine my friends, go nuts (do they have really good nuts, too?) In my opinion, Whole Foods helps promote the pretentious, judgmental false dichotomy that non-GMO and organic foods are somehow healthy and wholesome, while regular old food is junk. This company that grossed more than 14 billion dollars in fiscal year 2014 — almost the same revenue as Monsanto, although Whole Foods is growing faster — devotes an entire section of its website to how “Values Matter.” This is an extensive section that self-righteously implies that Whole Foods upholds and sets the standards for food consumption morality, and that all other grocers are merely followers. Whole Foods shoppers get to bask in the trickle-down effect of these so-called “values.” I would never have believed that Whole Foods actually had a “Values Matter Anthem.” Alas, this pompous anthem truly does exist. Spare us the value judgement, Whole Foods. This type of moralizing emanates not just from Whole Foods, but from the larger organic movement over all. The Big Organic Behemoth’s rhetoric creates a deceptively discordant image of people who care about their health versus those buying conventional food. The tacit message is that those neglecting to buy organic are lazy, parsimonious, poor, or gluttonous. Perhaps the mom choosing conventional produce is selfish, and doesn’t care about her child’s well-being. This exploitation of guilt to sway parents to shell out for organic food is, sadly, quite pervasive. *GMO Free USA, please spare parents the unnecessary guilt trip. These so-called “values” are completely ideological.
Posted on: Mon, 05 Jan 2015 21:26:55 +0000
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