** PRODUCT MANAGER ** Company: Crayola - Location: Easton, PA _______________________________ At Crayola, we believe that unleashing the wonder, adventure and daydreams of every child begins with creative play and color. Our products give colorful wings to the invisible things that are in the hearts and minds of children. Help us create innovative products that inspire children by joining us as a... Product Manager - Essential Play Portfolio Marketing Department US Marketing & Sales Division SUMMARY OF POSITION: This position is responsible for the collaboration and elaboration of the annual platform plan through the development and implementation of marketing plans for each assigned platform product segment with emphasis on brand strategy, consumer insights, platform/product innovation, new product development and P&L management; collect and analyze internal, external data to produce risks & opportunities, monthly report and business recommendations; establish project objectives, tasks, timelines, contingency plans, deliverables with Project Manager; manage and lead cross functional teams as assigned. Responsibilities of the position: • Elaborates annual plan into tactical execution plan; contributes to platform strategic direction and plan utilizing consumer insights, developing trends. • Provide leadership, marketing direction and decision-making for assigned product categories within a platform leveraging the brand. • Create strategies and tactics to meet financial objectives to drive both the short and long-term profitability and share position of all assigned businesses. • Influence and align business leaders to insure the successful execution of the marketing mix for all assigned product lines and projects. • Lead projects by establishing cross-functional teams, identifying objectives, establishing plans/milestones and success criteria, monitoring teams´ progress, managing risk, and successfully delivering the desired results. • Recommend promotional program planning as well as brand and product communications and development of pricing strategy. • Recommend and drive the execution of relevant qualitative and quantitative brand and consumer research. • Work with appropriate cross functional and international partners on product forecasting (e.g. pipeline, ongoing) and obsolete and slow moving inventory disposition as required. • Collaborate with platform teams to develop product/platform, services and process innovation. Basic Requirements of the position: • Bachelor of Science degree with business concentration required, MBA preferred • 4+ years strong marketing experience preferably in CPG or toy company • Kid marketing experience preferred • 2+ years management experience with P&L responsibility • Product Development experience, preferably hard goods, toys, chemical • Proficient in MS Office including Word, Excel, PowerPoint; Lotus Notes experience recommended We offer competitive salary, outstanding benefits and the potential for advancement through the use of creative abilities. Interested candidates MUST apply ON LINE AT crayola. Click on the "About Crayola" Link and visit our Career Center to apply. No phone calls please. Equal opportunity employer committed to diversity in a drug-free and smoke-free setting. M/F/D/V Search Firm Representatives: Please Read Carefully. Crayola LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means. Search firms are essential to the recruitment and staffing efforts at Crayola LLC, and we value the partnerships we have built with our vendors. For this reason, Crayola LLC has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by Human Resources at Crayola LLC in place for the specific position in order for a fee to be paid for any candidate referrals.
Posted on: Fri, 02 Aug 2013 12:25:35 +0000
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