Rebrand in 3 Steps: -Develop and market your own unique company brand. As the business evolves and grows, its present state may not accurately reflect the brand you built when you started. Identify your objectives for your rebrand. -Create a broader offering by merging with another small business in your industry or change your business model, product, or service offering. Articulate and tell your story. -Consider the cost and ROI of this change, as well as any potential marketplace confusion that might occur because of the transformation. Act on your communication standards. So identify, articulate and act!!!
Posted on: Wed, 10 Sep 2014 16:15:00 +0000
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