THE TRANSFORMATION OF THAT BRAND Where a lot of brands go wrong - TopicsExpress



          

THE TRANSFORMATION OF THAT BRAND Where a lot of brands go wrong is that they take their cue for their own storytelling from the stories that others are telling about them. Their story, in other words, manifests itself in the form of reactions to other people’s stories rather than as actions built around their own narrative. TECHNO mobile saw customer complaint as a gift, because customers who complain are at the very least emotionally engaged with their products. Therefore, at this very moment mobile brand debate is healthy. For it’s a sign of a competition and free market at work.
Posted on: Tue, 10 Sep 2013 05:35:12 +0000

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