The Grand Kerala shopping festival has become a unique annual - TopicsExpress



          

The Grand Kerala shopping festival has become a unique annual shopping festival in Kerala. It is conducted by the tourism department in co-ordination with the finance department and the Industries and Commerce department. Over the years, this event is a reason for tourists to visit Kerala. The main objective behind this festival is developing the trade and commerce sector and to make the state an international trading center. It also aims to propagate the cultural heritage and traditional products among tourists who visit Kerala. To encourage number of tourist to visit the place and make Kerala as the tourism hub of the country are some of its objectives. For the visitors it is an opportunity to explore and buy traditional products of Kerala. This event is held in the peak tourism season to attract the tourists. Kerala has made its rank as a well known destination of travel in the world. The Grand Kerala shopping festival has been launched since the year 2007. It is organized by the government of Kerala. The festival attracts tourists from different parts of the country and also across the world. This festival is also celebrated well by the local people of Kerala. To make the state of kerala as an international shopping destination is the main purpose of the festival by the Kerala government. As the flow of tourists are high during December to January so the Kerala. Government has decided to make it use in a productive manner which will help to make it a shopping hub in the country. They invest a lot to encourage number of visitors who come to visit the state with an interest to shop in a lavish manner. Facilities such as a lot of discount and VAT exemption are provided for the tourists. Therefore it is considered as the Golden fest of Kerala. hirecarinindia/blog/kerala-festival-from-15th-december/
Posted on: Tue, 12 Nov 2013 10:40:16 +0000

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