The Most Powerful Leadership Tools - https://globaladvisors.biz/inc-feed/20141023/the-most-powerful-leadership-tools/ BY ELLE KAPLAN At the tip of your tongue. Words are incredibly important. Theyre some of the most powerful tools that we have and they can be used to encourage, to discourage, and to shape expectations--for better or worse. Take Wall Street--an industry that is rife with confusing jargon, dense and complicated terminology, and terms and phrases that are at best confusing and at worst outright misleading. It is my belief that Wall Street uses terminology that is meant to intentionally confuse people, keeping business practices opaque because it continues to make money. I plan to fight this in part with Love the Hustle, my first book, which relates a combination of advice and experience on finance, career, and Wall Street. Big banks use the power of words to support their bottom line in a way that acts directly against clients interests. Words can be used to support your business in a positive way, if youre aware of their power and use them appropriately. Whats in a name? The way we describe things taps subconscious associations and starts to shape perceptions immediately and powerfully, more so than most people realize. There is a reason that Starbucks calls a grilled sandwich a panini while Dunkin Donuts terms it a Big N Toasted. The two products may be different, but you dont have to try them both to know that. Immediately, the names themselves invoke very different associations: European roots vs. down-home establishment. As I prepared to launch LexION Capital, one of the three clients who urged to me to start my own wealth management firm in the first place helped me decide on a name. The L was taken from my own name and signifies leadership. Then, ex represents the fact that we completely detach from the way big banks on Wall Street conduct business. The end of the firms name, ION, stands for ionic charge. It was a good-luck nod to the fact that I and this early client, a long-time mentor of mine and a successful entrepreneur himself, had both studied chemistry in college. In the early planning stages, while I worked nights on my company and days at the office (a sleep-deprived schedule entrepreneurs know all too well) the powerful meaning of that name helped make my vision that much more real. Later, when I brought my first hires on board, it continued to help communicate and reinforce the vision of the firm. Think of the sheer number of volunteer organizations and non-profits in this country. Now think of one standout organization (founded on the steps of my alma mater, no less!): the Peace Corps. That powerful and evocative name totally transforms the idea of volunteering.
Posted on: Thu, 23 Oct 2014 14:31:19 +0000
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