The commodification of the Christian message not only exploits the faith to consumer capitalism, but it also sentimentalizes and trivializes the gospel. We can’t just slap a Bible verse on something and call it “Christian” because that item itself has a message attached to it within the context of our culture. What burdens me is that these items often confuse the central message of Christianity. Christianity is not about wearing Christian logos. Often times, that can become nothing more than a new marketing twist on the old veneer of self-righteousness. More than that, these “Christian” trinkets often are corny little attempts to mimic culture in a “Christian" way. I don’t think we have seen Jesus marketed like this in centuries! The last time it was this bad Martin Luther protested the hawking of Christ and changed the face of the world. The sad thing is that today’s evangelical Christians freely embrace and participate in the commodification of Christ with no theological reflection. - Matt Capps
Posted on: Thu, 22 Aug 2013 11:13:44 +0000
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